Our development activities start with basic marketing questions: What is the target audience? Who is our competition? How do we position the brand? What are our marketing objectives? What are our marketing initiatives?
Providing answers to these questions ensures that the Web site will be an important component of the corporate strategy rather than an unjustified cost.
Preparations
- Industry reconnaissance
- Competitive analysis
- Target group analysis
- Customer expectations analysis
- Proof of concept
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Planning
- Concept discussion
- Labor intensity assessment
- Schedule development
- Signing up an agreement
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Production
- Logical website structure
- Functional design
- Graphic design development
- Prototype deployment
- Functional testing
- Acceptance testing
- Launch
Launch of a website is just the first stage of online presence strategy. A website is never a complete work, as it requires constant changes and updates to ensure its appeal. It is crucial to plan its growth since the very beginning.